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A collection of extensive research studies that report on consumer awareness, emotional insights, psychological factors, market conditions, and more.

All ConnexionPoints


Our in-depth experience and knowledge of healthcare and health & wellness topics extends to any health-related issue or challenge. We bring a strong team approach of anthropologists, skilled researchers and scientists to provide game-changing results.

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  • Wealth of knowledge and experience to better understand your needs
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Our extensive healthcare and health & wellness expertise covers all health-related channels. Our experience covers a broad range of industries and disciplines. Don’t see your channel here? Contact Us to find out how much we know!

Health Services

  • Health Services
    • Health and Wellness Associations
    • Health Plans
    • Health-related Services
  • Health Providers
    • Hospitals and Clinics
    • Physicians’ Practices
  • Health Retail
    • Pharmacies
    • Retail with Health Specialization
    • Wellness Products and Services

Disease/Condition Experience

  • Autoimmune
  • Cardiology
  • Endocrinology (specialists in Diabetes)
  • Neurology
  • Nephrology
  • Ophthalmology
  • Oncology
  • Psychiatry
  • Pulmonary/Respiratory
  • Rare & Orphan
  • Allergy & Immunology
  • Infectious Disease

Manufacturers of:

  • Consumer OTC Products
  • Consumer Foods and Beverages
  • Consumer Nutritional products
  • Diagnostics
    • Commercial products
    • Consumer products
  • Medical Devices
    • Commercial products
    • Consumer products
  • Nutrition and Nutraceuticals
  • Pharmaceuticals and Therapeutics
    • Rx Treatments
    • Genetic Therapies
    • Cell Therapies


xsperient | Segmedica Launches JourneySmart™

xsperient | Segmedica Launches JourneySmart™

xsperient | Segmedica announces the launch of JourneySmart, enhanced patient journeys. We bring a unique perspective and set of tools to Patient Journey Research. Our PersonaSmart™ personality-based personas are globally validated and proven to work robustly across all conditions. Personality is the most fundamental driver of healthcare behavior.

3 days ago
xsperient | Segmedica Launches COVID-19 Return to Medical Facilities Wave 2

xsperient | Segmedica Launches COVID-19 Return to Medical Facilities Wave 2

This is wave 2 of this study. The report details consumer and patient medical behavior during the pandemic and their intentions towards returning to routine medical activities; this includes patients with cancer, diabetes, and heart disease, among others.

one month ago
xsperient | Segmedica Launches RapidConnexion™ Personal Care and Beauty Series

xsperient | Segmedica Launches RapidConnexion™ Personal Care and Beauty Series

These studies are brief but insightful and designed to bring you up to date with the impact of COVID-19 on their subject category in the USA. Including xsperient’s powerful PersonaSmart™ Behavioral Science analysis and recommendations for each product category.


one month ago

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