A collection of extensive research studies that report on consumer awareness, emotional insights, psychological factors, market conditions, and more.
Our in-depth experience and knowledge of healthcare and health & wellness topics extends to any health-related issue or challenge. We bring a strong team approach of anthropologists, skilled researchers and scientists to provide game-changing results.Find our more about us
Our extensive healthcare and health & wellness expertise covers all health-related channels. Our experience covers a broad range of industries and disciplines. Don’t see your channel here? Contact Us to find out how much we know!
xsperient | Segmedica announces the launch of JourneySmart, enhanced patient journeys. We bring a unique perspective and set of tools to Patient Journey Research. Our PersonaSmart™ personality-based personas are globally validated and proven to work robustly across all conditions. Personality is the most fundamental driver of healthcare behavior.
This is wave 2 of this study. The report details consumer and patient medical behavior during the pandemic and their intentions towards returning to routine medical activities; this includes patients with cancer, diabetes, and heart disease, among others.
These studies are brief but insightful and designed to bring you up to date with the impact of COVID-19 on their subject category in the USA. Including xsperient’s powerful PersonaSmart™ Behavioral Science analysis and recommendations for each product category.