A collection of extensive research studies that report on consumer awareness, emotional insights, psychological factors, market conditions, and more.
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In this new ConnexionPoints® report, we used qualitative research and psychology to probe the likely future behaviors of consumers in changing circumstances. We describe the drivers and barriers to returning to different levels of medical facilities during the COVID-19 pandemic.
xsperient | Segmedica announces the launch of JourneySmart, enhanced patient journeys. We bring a unique perspective and set of tools to Patient Journey Research. Our PersonaSmart™ personality-based personas are globally validated and proven to work robustly across all conditions. Personality is the most fundamental driver of healthcare behavior.
This is wave 2 of this study. The report details consumer and patient medical behavior during the pandemic and their intentions towards returning to routine medical activities; this includes patients with cancer, diabetes, and heart disease, among others.