A collection of extensive research studies that report on consumer awareness, emotional insights, psychological factors, market conditions, and more.
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xsperient | Segmedica announced today the completion of a third syndicated COVID-19 study. In this report our PersonaSmart™ global personality-based personas are used to define how women are behaving in beauty, cosmetics and personal care and how to approach the two main personality clusters with differentiated messaging for competitive advantage.
xsperient | Segmedica launches a new self-study course on Adherence and Persistence. This course includes a five-module program summarizing the learnings from the ConnexionPoints Complete Adherence and Persistence eHandbook.
xsperient | Segmedica announced today the completion of a second syndicated COVID-19 study. The Returning to Medical Facilities report details medical behavior during the pandemic and intentions towards returning to routine medical activities.