Segmedica is a full-service market research company using advanced techniques for qualitative and quantitative studies. We are the leading company in the field of applying the measurable science of psychology and sophisticated mathematical modeling techniques to healthcare and wellness market research and market segmentation.
Through its distinguished Advisory Board, extensive staff experience, and industry-wide client list, Segmedica offers unrivaled focus and experience in healthcare and wellness market research.
We have psychologically profiled panels and have conducted hundreds of studies throughout the US and around the world.
Segmedica's expertise includes:
The owner/partners include two marketing experts who spent many years in marketing for major life science corporations before forming Segmedica. Our project directors all have marketing experience and/or medical experience, as do our administrative and operations staff.
Sheridan Park Commons
935 Sheridan Drive
Tonawanda, NY 14150
We’re not a huge corporation, but we are large enough to provide personal yet professional services. With decades of experience in healthcare research, we provide the entire solution. You always have the benefit of meeting the people who will be conducting the research and a Project Director who will be with you throughout the entire process. We provide full-service research in which all functions from recruiting to reporting are carried out in-house. Segmedica offers a staff of expert sociologists and anthropologists plus some world-renowned advisors providing consultative services as well as in-depth analysis when needed. You get as little or as much as you need to ensure success.
Segmedica makes it a point to keep up with developing and researching innovative research techniques in the Healthcare and Wellness industries. Our unique and innovative methodologies allow our clients to benefit from full, deep, and insightful research and when applied to marketing campaigns, results have a much more successful outcome. We apply the principles of psychological research in all the research we conduct and provide results that go way beyond traditional “emotional research” by getting to the root core of why people say what they do.