Consumers by Generation

Millennials are now the largest age group in the U.S. and are very concerned about their health and well-being. They have a dramatically different approach to healthcare and wellness than the generations before them and need to be approached with that in mind. We have researched how Millennials respond to health and wellness in many facets of their lives. Acknowledging the age of a consumer when planning a marketing campaign allows for a more precise, accurate message to be delivered.

Millennials, Gen Z and Nutrition


Click on the download document button to review a copy of our prospectus for this product.


Summary

The Millennial Generation is sub-divided into two new segments. Each has a very different Nutrition Worldview™ than its predecessors. Optimistic about their health, they see nutrition as playing a vital role in their lifestyles. A full review of Millennials and Gen Z experience, attitudes and intentions with respect to Food and Nutrition. Derived from recent primary research, both qualitative and quantitative. 


Benefits

This report provides deep insights into the largest generations in the US population


  • Two sub-segments identified and profiled
  • Nutrition Worldview™ - a unique concept that provides action-oriented findings
  • Actionable insights you can use today

Millennials, Gen Z and Nutrition Full Report

$4,500
  • Details

    This includes the full report.

Millennials, Gen Z and Nutrition Chart Pack

$1,500
  • Details

    This includes a 46 page slide deck for the survey data specifically.

Millennials, Gen Z and Nutrition Full Report and Chart Pack

$5,500
  • Details

    This includes the full report and a 46 page slide deck for the survey data specifically.

Real Results

The results are derived from an online community, an extensive online survey and secondary research.

Millennials and Health Plans


Click on the download document button to review a copy of our prospectus for this product.


Summary

The Millennial Generation is the largest in US history and has a very different worldview to its predecessors. Optimistic, yet skeptical, the see health insurance as “Big Business” and not on their side. A full review of Millennials and GenZ experience, attitudes and intentions with respect to Health Insurance. Derived from recent primary research, both qualitative and quantitative by survey.


Benefits

This report will enhance Plans’ insight into the unique needs and attitudes of the Millennial and older GenZ generations.

Millennials and Health Plans Full Report

$4,500
  • Details

    This includes the full report.

Millennials and Health Plans Chart Pack (Online Survey)

$1,500
  • Details

    This includes a 30 page slide deck for the survey data specifically.

Millennials and Health Plans Full Report and Chart Pack

$5,500
  • Details

    This includes the full report and a 30 page slide deck for the survey data specifically.

Real Results

The results are derived from an online community, an extensive online survey and secondary research.

Features


Millennials and Healthcare & Wellness


Watch this demo of the Millennials and Health & Wellness report to get a preview of the research insights and actionable results.

Millennials Full Report

$15,000
  • Details

    This includes the full report with all video and audio files embedded. 

Summary

Through story-telling, robust primary and secondary research, and ethnography, the surprising truth of the beliefs and actions of Millennials unfolds.

Benefits

Companies purchasing this report will benefit in many ways, including:


Segmedica’s video-rich and revealing report includes contributions from over 300 Millennials who took part in mobile ethnography, online in-person research, webcam diaries, and online community, and a large-scale survey.

Real Results & Opportunities

The main report includes advanced linguistic analysis, video clips, and outputs from patient webcam diaries, online community tasks, and projects. The 110+ double-wide format pages are full of insights and information.

ConnexionPoints® US Millennials and Health & Wellness gives you unique and powerful insights into this 80 million strong generation of consumers and patients from 18 to 38 years old.

Already disposing of $1.3 trillion of annual consumer spending this group is of prime interest to:


Pharma and Device companies with genetic or early onset diseases or social conditions such as obesity.

Health Insurance companies for whom this is a vital, relatively low risk pool of customers and potential customers.

Supplement, Nutraceutical, Nutrition, and Exercise Equipment manufacturers.

REQUEST A STUDY: Customized syndicates are possible. Contact us to learn more.

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