Health and Wellness

ConnexionPoints®

The Health & Wellness ConnexionPoints® category includes studies that focus on consumer decision-making processes and how to generate inflection points or just understand their motivations. Our methods of collecting data and insights target the reasons why and what you can do to influence those decisions. We thoroughly understand the healthcare and health & wellness industries, and our research can help your company take the next step. Learn how to market your products or services through these reports that will provide a deep level of insight and recommend action.

Consumers by Generation

Consumers by Generation

Millennials are now the largest age group in the U.S. and are very concerned about their health and well-being. They have a dramatically different approach to healthcare and wellness than the generations before them and need to be approached with that in mind. Acknowledging the age of a consumer when planning a marketing campaign allows for a more precise, accurate message to be delivered.
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Healthcare in America

Healthcare in America

We undertake studies which track trends and developments making a major impact on US healthcare delivery, including the current COVID-19 pandemic.
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Lifestyle

Lifestyle

Obesity and prediabetes both tend to be co-morbidities among the same consumers. To tackle these issues, consumers must be convinced to dramatically alter their lifestyles and habits. Beauty and Personal Care is a broad category linked to both physical and mental health and one which was undergoing rapid change, even before the COVID-19 pandemic. The reports on these topics will help your company understand what you can do to influence their buying decisions of health and wellness products and services.
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