Customer Health and Wellness
Health continues to be a trending topic and it goes beyond healthcare.
Customer Health and Wellness Overview
Segmedica brings a wealth of knowledge and understanding of customers who are interested in health and wellness and purchasing products relating to these. As experts in the fields of health and health-related concerns, we can deliver insights into how people think and feel. Our core expertise has been developed over decades of research into consumers as healthcare ‘patients.’
Health and wellness are becoming increasingly popular as individuals are now taking preventive measures in an attempt to gain control of their physical and mental health. The desire to achieve an improved quality of life has a major influence on lifestyle choices, behaviors, and actions. Segmedica can help you identify your customers' unmet needs when it comes to addressing their health and wellness concerns. With our extensive knowledge and dedicated staff, we can provide valuable insights on customers' changing behaviors and attitudes on how to maintain their minds and bodies.
Contact us today for more details on how we can help broaden your reach to your customers
Our Services

PersonaSmart™
PersonaSmart is a model of human behavior based on a multilayered analysis of decision making. It goes well beyond “emotional driver” research or attitudinal analysis to apply a scientific and rigorous approach to understanding markets.

Anthropology-Based Research
All forms of anthropological research including in-home, in-office, or in-hospital are conducted by xsperient health experts. Our staff includes experienced sociologists and anthropologists as well as both clinical and academic psychology advisors. Some examples of Anthropological work include:

Analytics
xsperient offers a full range of analytical capabilities to help you meet your marketing needs. We work with you to choose the most appropriate methodology to answer your more pressing strategic and tactical questions.

Customer Loyalty
One of the most significant challenges facing companies today is how to develop stronger customer commitment to their product or service.
Insight Mining and Market Landscaping
At the earliest stages of a product or service, marketing teams need to become educated. One aspect of this education process is market research.
Landscaping (exploratory), Positioning, Messaging, Strategic Assessments and Business Development
For exceptionally high quality, innovative marketing research, xsperient provides a wide array of options, depending on your needs. Some of our featured methods include:

Message Development and Testing
Just as with positioning, marketing teams have a choice in messaging between (1) developing internally and testing in the market through research and (2) or to using research techniques in which the respondents themselves help to build messaging. Either choice can be appropriate depending, on the circumstances.
OnTheWall™
OnTheWall™ - New and Fresh Insights from Everyone™

Positioning
We offer a wide variety of positioning methodologies ranging from qualitative techniques in which respondents generate positioning elements to large-scale monadic quantitative positioning testing studies.
Product Development & Acquisition
In an increasingly competitive market, it is critically important that the right decisions be made from the beginning of the product or service life cycle.
Psychology-Based Research
xsperient is the leader in developing methods for applying psychology to market research. There is a fundamental difference between emotional and psychological research.

RapidInsight™
If you need answers fast and cost effectively, we have developed a way to gain insights on short notice while still developing a dataset that is rich with information.

Segmentation
xsperient is a leader in large- and small-scale segmentation. We are innovators in the techniques used, but more importantly, we are reliable guides and coaches through the process.
Tracking
After launch, market tracking is most important to maintaining a window on the market and ensuring that perception is being built in the way the marketing team intends.Webinars
The Neuroscience of Creating Lasting Messages
The first duty of a message is to create a lasting memory. No matter how impactful the message is at delivery, without creating a recallable memory, it isn’t effective.
This isn’t just a matter of simple repetition; the old adage that it takes nine repetitions to create a lasting impression has no science behind it.
Memory…
Full DetailsSegmentation That Works: The Roadmap to a Successful Project
Market segmentation projects are costly and can be risky. In this webinar, we will review the reasons why segmentations can go wrong and alternative approaches to ensure success.
Full DetailsChanging Behaviors in Beauty and Personal Care Under COVID-19
In this webinar, we combine our seminal research into personality and beauty with our more recent research into changing behaviors in the pandemic to explain the features and outlook for the new COVID-19 world, which will be with us for quite a long time.
Full DetailsUse Behavioral Science to Stretch Your Qualitative Research
Go beyond conventional interrogational techniques and learn what to look for in an advanced qualitative design. Examples include:
- Depersonalization
- Observing the neural source of responses
- Free language
- Focus group dynamics
- Role play with live stimuli
- Advanced concept testing
- Piggyback… Full Details
Segmentation To Go – Case Studies in Off-the-Shelf Segments
It’s hard to believe, but instant segmentation does work. Based on personality types, they provide a fundamental view of how consumers make purchase and use decisions in the beauty and personal care markets.
Full DetailsBeauty and the Mask – The Psychology of Feeling Good Under COVID-19
We think it’s safe to say that the effects of COVID-19 on the beauty industry will be with us for quite a long time. Several beauty and personal care categories have been hit more than others and some of these changes are more than likely to stay with us in the long term.
As people of different personality types collide with the pandemic,…
Full DetailsIs Food Fuel, Medicine, or Entertainment?
Why do people eat what they eat and drink what they drink? Why are some people picky and other bingers? What about food fads? Should we follow or lead in food fashion? Does Goop have a future?
Full DetailsA Marketing Roadmap for COVID-19
The significant impacts of COVID-19 have not yet been felt and will take at least two years to play out in the industrialized world.
They will include:
- Permanent changes in consumer behaviors across almost all verticals and categories.
- Record sovereign debt-to-GDP rations leading to stressed financial systems, higher… Full Details
Navigating COVID-19 – Consumer Journey and Impact
What are the opportunities for food and beverage, nutrition, VMS, wellness, pharmacy, and retail in the COVID-19?
xsperient has published a ConnexionPoints® syndicated Consumer Journey for COVID-19 alongside its current and future COVID-19 studies. Built from up to the minute primary fieldwork with patients, caregivers, and HCPs, we document…
Full DetailsCOVID Behaviors are Driven by Personality
Your inbox is full of COVID studies, many of them free.
Why should you consider ours? Introducing the first research linking COVID behaviors with personality analysis.
Join us for a 30-minute introduction to the main finding of our new ConnexionPoints® Changing Behaviors in the Face of a Global Health Crisis.
… Full DetailsEmotions, Attitudes, and Bad Science
This presentation challenges us to think about the way we do research today and with focus on market segmentation.
Basing segmentation on “Rational and Emotional Drivers” and “Attitudes” doesn’t reflect how the brain works and doesn’t provide us with valid and useful tools to produce an actionable…
Culturally Sensitive Marketing
Culture is a set of beliefs, standards and norms held by groups who share a common language, art forms, traditions and geographic origins. Underlying this diversity there are clear cultural patterns which should guide product development, marketing and retail environments. Understanding how to frame research to account for cultural variation is key…
Full DetailsMethodologies for Doing More with Less in the COVID Era
In this 15 minute mini-webinar we will tell you how to operate with reduced samples, shorter interviews and surveys, and achieve superior results.
For years, xsperient has been applying novel methodologies for understanding and influencing markets. Our accumulated investment in personality-typing has generated significant savings…
Full DetailsA New Concept in Market Segmentation
Whether your challenge is retail differentiation, personalized health and wellness products and services, VMS and nutrition, or just a lack of time and budget – discover in-depth research insights using alternative segmentation techniques that overcome the problems usually associated with traditional segmentation.
A new methodology…
Full DetailsAdded Sugar Part Two – The Imminent Nutrition Crisis/Opportunity (All New Content)
Awareness that a single breakfast pastry or dessert alone can exceed the safe daily dose of added sucrose is increasing.
This webinar will cover:
•What is the current state of education and persuasion around added sugar?
•Can/should governments and potentially insurance companies, national health systems and…
Full DetailsAdded Sugar – The Imminent Nutrition Crisis/Opportunity
The average American consumes four times the maximum amount of added sugar in foods and beverages recommended by the WHO and two and half times the daily recommended consumption from the FDA.
We predict an increasing consumer focus on added sugar and assume that the CDC and professional and disease associations will emerge as leaders in promoting…
Full DetailsLink Consumer Behaviors to Nutrition and Personal Care Using Personality
PersonaSmart™ is an innovative way of linking personality to decision-making and behavior in healthy eating, nutrition and personal care and beauty. Simple and effective, it provides actionable results using a unique profiling tool.
Full DetailsLink Personal Care and Beauty to Consumer Behaviors Using Personality
PersonaSmart™ is an innovative way of linking personality to decision-making and behavior in personal care and beauty. Simple and effective, it provides actionable results using a unique profiling tool.
Full DetailsPersonality as Precursor for Digital Healthcare Engagement
This webinar will explore the continuously evolving landscape of digital healthcare, but more importantly, how and why consumers and patients use (or ignore) these tools expressly designed to connect them with providers and wellness initiatives. Personality typing provides a comprehensive approach to evaluating digital healthcare tools…
Full DetailsThe Changing Face of the Beauty Industry
Shifts in perceptions of gender and self-expression held by Millennials and now being championed and expanded by Generation Z translate to a widening of markets for cosmetic and personal care companies; this includes men’s grooming products, gender-neutral cosmetics, and an overall emphasis on inclusion across identity markers.
As perceptions…
Beauty Worldview: How Personality Influences Behaviors in Health, Personal Care and Beauty
Personality, self-perception, and understanding one’s place in a larger cultural context are integral components of how consumers interact with and participate in the health, personal care and beauty markets.
Consumers want a deeper connection to the health and beauty products they use – they want to identify with not just a brand,…
Full DetailsLearn How Personality Drives Your Health and Wellness Decisions
If you are in an organization which provides healthcare services, support services or retail services to consumers, this webinar is for you.
We have recently made a breakthrough in showing how personality drives decision making and health behaviors. In this webinar we are using Health and wellness services as an example.
How can you…
Full DetailsPersonality and Healthy Choices - New Research
In this webinar we present new research findings. We have paired up two of our proprietary methodologies:
• PersonaSmart™, a personality-based segmentation model of consumers
• …
Enriched Online Communities
Using online communities to add depth to your market research and exceed expectations.
Full DetailsSocial Media Analysis and Insight
Learn More About Social Media Analysis and Insight in the Healthcare Market.
Currently the focus of social media monitoring has been on data collection and emotional inferences from what is being said. But, what about why it’s being said and the implications of the context? In this webinar we describe a new way of looking at Social Media…
Full DetailsFour Principals of Millennials’ Health and Wellness (FB)
In this webinar, you will learn about four key principles to help you build your health, wellness, and nutrition marketing initiatives so you can improve your success with Millennial customers.
Full DetailsSelfInspire®, Self-Moderating Research
This webinar will feature SelfInspire® Self-Moderating Groups, a qualitative research method employed when there is a need to delve deep. It offers considerable research benefits, including:
- Tremendous energy and commitment from respondents of all kinds
- Unlikely leaders emerge
- …
How to Develop a Lexicon
Language embraces both content and carefully chosen words.
In this webinar we review the science underlying the development of powerful language.
You'll learn how to use market research that influences behavior and creates lasting memories.
New Approaches to Segmentation
How can you achieve a successful Market Segmentation?
Segmentation has many pitfalls and the key to overcoming them
is understanding the components.
What is an attitude? How does Latent Class Analysis work (in layman's terms)?
Building from there, this webinar session…
Prediabetes
This presentation provides new information about Prediabetes and the untapped market opportunities for your industry.
84 million Americans have this condition and only 10% of them are diagnosed. With increasing government and public focus, this market is about to see surging demand for glucose monitoring, low glycemic,…
Full DetailsPublications & Media
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Ethnography
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Social Insight
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SelfInspire®
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OnTheWall™
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Semantha
What's New - xsperient News & Innovation
xsperient | Segmedica Completes Personal Care and Beauty During COVID-19
xsperient | Segmedica announced today the completion of a third syndicated COVID-19 study. In this report our PersonaSmart™ global personality-based personas are used to define how women are behaving in beauty, cosmetics and personal care and how to approach the two main personality clusters with differentiated messaging for competitive advantage.
Healthy Eating Choices are Driven by Personality
A recent groundbreaking study by xsperient has made the connection between consumer’s personality and their decision processes and choices in healthy eating. Different personality types have been shown to be poles apart when comes to healthy eating. This discovery puts standardized segmentation on the map for food and beverage, nutrition, food service, hospitality and retail grocery and pharmacy.
Imagine Licensing the Last Segmentation You Will Ever Need!
PersonaSmart™ standardized consumer segmentations based on personality are applicable to all markets and built on a validated global tool. This assured solution saves you time, cost and risk.
What is Happening in US Retail Healthcare?
Retail suppliers are flowing into the healthcare delivery market left open by the political vacuum around healthcare reform. The implications are profound but not always obvious. Retailers like CVS Health and now Walmart are taking aim at extensive healthcare delivery operations and, unlike traditional medical practices, they know how to generate customer satisfaction while reducing costs.
SelfInspire® - Innovate through Creation by Your Respondents
Do you seek to conduct market research in a way that encourages free, honest language from your respondents? True uninhibited language and released energy combined to deliver hidden insights. Added benefit - unstructured context provides the social and psychological underpinnings of their decision-making processes.
OnTheWall™ - Communities that Deliver
OnTheWall™ community platform is an innovative market research tool. Configured to collect results and seamlessly move respondents from one research technique to another, it is used in all languages all over the world.
Customer Experience - Using Psychology to Understand your Customers
At the Quirks Market Research Conference in March, xsperient gave a session on Science in CX. This talk covered the development of science-based personas to provide superior CX outcomes.
Coming soon – New Results on Personality Impact on Consumer Behaviors
Consumers were recruited across all six PersonaSmart™ personality types and divided into two groups. One group were personality types which are hedonic and seek excitement and stimulation and the other group was made up of those who have a more self-transcendent and conservative nature.
Standardized Market Segmentation Makes an Impact
One of xsperient’s alternative approaches to attitudinal segmentation uses PersonaSmart® Health standardized psychometric models contextualized to a specific condition or situation. This approach can be used alone or combined with more traditional segmentation techniques.
Do You Understand the Retail Healthcare Revolution?
While the US healthcare system is in political limbo the health and wellness consumer is moving forward, demanding more information and access to services.
The retail industry - specifically grocery, pharmacy and big box stores - is reacting to this opportunity with onsite clinics, dietitians, classes and other services.
We’re seeing just the beginning in the rise of the healthcare and wellness retail industry by organizations that already have the attention and trust of the public.
Behavioral Economics – Is it the Answer?
That depends on the question! This topic is “hot” in healthcare and wellness research right now and we applaud that. It’s a powerful and valuable tool. However, when used in isolation it has the power to mislead as well as to inform.
Sugar – The Next Big Thing
That depends on the question! According to the World Health Organization (WHO) the maximum amount of added sugar you should ingest in a day is 25 grams (for women and children) or 37.5 grams (for men). It may not sound like much in grams however it’s six teaspoons and nine teaspoons respectively.
xsperient | Segmedica Launches Upgraded PersonaSmart™ System
xsperient | Segmedica announces the launch of enhanced consumer segmentation scales PersonaSmart™ and PersonaSmart™ Health
xsperient in Demand for Consulting and Keynotes
Our team is frequently called upon to keynote internal company conferences and enter into consulting agreements.
Social Insight
Find out more about SocialInsight
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