Food, Beverage, and Nutrition

PersonaSmart™

PersonaSmart is a model of human behavior based on a multilayered analysis of decision making. It goes well beyond “emotional driver” research or attitudinal analysis to apply a scientific and rigorous approach to understanding markets.

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  Within PersonaSmart we separate the elements of human decision making and tackle them logically, one by one:

  • Motivational Values – the fundamental needs of the personality that define personality types and have been validated on a global basis
  • Worldview – a slowly evolving idiosyncratic view of the world; how it works and how each individual can relate to it and get what they need from it
  • Heuristics (also known as Behavioral Economics) – algorithms and bias that we use to make decisions without engaging cognitive resources
  • Language – which develops and wraps itself around world view
  • Context – a major modifier of behaviors
     

  We have developed a unique model of Motivational Values, Worldview and Heuristics; language and context need to be researched for each set of circumstances.

  By engaging with us you can benefit from our research in this area, while saving time and money to achieve a deeper understanding of your customers, their unmet needs and their experience.

  Contact us today for a presentation of the principles and case studies demonstrating the effectiveness of this unique methodology in practice.

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OnTheWall™

OnTheWall™ - New and Fresh Insights from Everyone™

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  Social insights really matter in a global and digital world.  xsperient™ brings to you a forum unlike any other.  OnTheWall™ (OTW) is a social platform that is comprised of four elements.

  Consumers from all walks of life, actively engaged in multiple forums:

  Healthy Living
  Living with a Chronic Illness
  Healthcare trends
  Shopping

  What makes OTW different from ‘communities’?

  Features of OTW include:

  Quick access for RapidInsights™
  Short surveys for fast results
  Flexible and customizable
  Managed by MR professionals
  Easy to add other research components

  Benefits of OTW:

  Deeper Insights
  Faster execution when time is short
  Real-time results by observation
  Customized groups for pin-point marketing
  Quick surveys for quick answers
  Flexibility allows customized research to profile exactly your targets

  See how OTW works.  Request access to a community now by contacting us.

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Landscaping (exploratory), Positioning, Messaging, Strategic Assessments and Business Development

For exceptionally high quality, innovative marketing research, xsperient provides a wide array of options, depending on your needs.  Some of our featured methods include:

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  SelfInspire® -  Self-moderated research. 

  An exciting, innovative twist on traditional focus groups. When you need content, messages, or to learn more about your markets, SelfInspire® will transform the depth and quality of the insights and answers to all your questions. 

  The concept was invented by one of the Principals of xsperient and developed over years of practice in the field. It is truly unique and innovative. The technique involves respondent leadership, acuity, active participation, and co-creation, all wrapped into one.

  Benefits

  • More responsibility and energy from respondents
  • Unlikely leaders emerge
  • Language is more pure and meaningful
  • Emotional insights are much deeper
  • Unexpected ideas arise 

   

  Uses for SelfInspire®

  An excellent tool for message development and testing, profiling exercises, co-creation and similar marketing objectives.

  Learn more about SelfInspire® by contacting us for a demo.

  Semantha™ – Linguistic analysis and Language Interpretation. 

  When you need to know what resonates or what language or voice is needed in your market, Semantha delivers an exceptional and truly different way to analyze and interpret language.  Developed by a team of researchers and later commercialized, Semantha contains elements of both computer algorithms and manual interpretation.  The results are an extensive overview of content and recommendations on how to target a particular market.

  Benefits

  • Results yielding more powerful and directed messages
  • Actionable language
  • Language is more pure and meaningful
  • Emotional insights are much deeper

   

  Uses for Semantha™

  An excellent tool for message development and testing, positioning, advertising development, and similar marketing objectives.

  Learn more about Semantha by contacting us for a demo.

  SocialInsight™ – Social Media Analysis and Insight

  More than the traditional “sentiment” monitors, SocialInsight combines data with personality. xsperient™ is known for its psychological approach to market research. Now, we apply this expertise to social media posts. 

  Our technique is simple yet elegant. We monitor a multitude of social media sites and combine what is being said with why it is being said. Unlike the majority of social media monitors, xsperient dives deep to uncover themes in conversational language, using psychology-based natural language analysis.  

  Our skills range from simple search and analysis to combining SocialInsight™ with other modalities for a rich set of insights into consumers as patients.

  Our process tracks an individual’s experience to compile a full story on what consumers think and feel.

  We deliver a full report analyzing language and conversations, using Semantha™ as a tool to aid in delivering a deep actionable result.

  Uses for SocialInsight™

  An excellent tool for message development and testing, positioning, advertising development, tracking, and similar marketing objectives.

  Learn more about SocialInsight by contacting us for a demo.

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Product Development & Acquisition

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  xsperient can help by providing a wide range of services to fit your needs, from a small-scale, web-based survey to full-scale market sizing.  For product development, conjoint and other advanced analytics can be incorporated to help identify key product specifications or services that should be included and their expected impact on the market. Ethnographic services are also available to see how a product is actually being used or to assess performance. xsperient's psychometric profiling can add another unique dimension by identifying who are likely to be early adopters.

  The xsperient Difference:  With its extensive panels and in-house recruitment center, xsperient is equipped to field projects, even for the most hard-to-reach respondents, quickly and cost effectively.

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Psychology-Based Research

xsperient is the leader in developing methods for applying psychology to market research. There is a fundamental difference between emotional and psychological research.

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  The diagram below illustrates how our brains work and how our subconscious minds drive behavior and decision-making.

  Only psychology-based research uncovers the underlying personality of respondents that is critical to understanding not only what is being said, but more importantly, why and within what context.

  Understanding the personality (which rarely changes in an individual throughout his or her life) allows for a much deeper understanding of what is needed and how to fulfill those needs. Emotions are superficial and transient, and research that is not scientifically based can lead to misguided marketing campaigns. Once you understand the psychological makeup of a target market, you can craft messages or define strategies to a much more effective level.

  

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A recent groundbreaking study by xsperient has made the connection between consumer’s personality and their decision processes and choices in healthy eating. Different personality types have been shown to be poles apart when comes to healthy eating. This discovery puts standardized segmentation on the map for food and beverage, nutrition, food service, hospitality and retail grocery and pharmacy.

PersonaSmart™ standardized consumer segmentations based on personality are applicable to all markets and built on a validated global tool. This assured solution saves you time, cost and risk.

Retail suppliers are flowing into the healthcare delivery market left open by the political vacuum around healthcare reform. The implications are profound but not always obvious. Retailers like CVS Health and now Walmart are taking aim at extensive healthcare delivery operations and, unlike traditional medical practices, they know how to generate customer satisfaction while reducing costs.

Do you seek to conduct market research in a way that encourages free, honest language from your respondents? True uninhibited language and released energy combined to deliver hidden insights. Added benefit - unstructured context provides the social and psychological underpinnings of their decision-making processes.

OnTheWall™ community platform is an innovative market research tool. Configured to collect results and seamlessly move respondents from one research technique to another, it is used in all languages all over the world.

At the Quirks Market Research Conference in March, xsperient gave a session on Science in CX. This talk covered the development of science-based personas to provide superior CX outcomes.

Consumers were recruited across all six PersonaSmart™ personality types and divided into two groups. One group were personality types which are hedonic and seek excitement and stimulation and the other group was made up of those who have a more self-transcendent and conservative nature.

One of xsperient’s alternative approaches to attitudinal segmentation uses PersonaSmart® Health standardized psychometric models contextualized to a specific condition or situation. This approach can be used alone or combined with more traditional segmentation techniques.

While the US healthcare system is in political limbo the health and wellness consumer is moving forward, demanding more information and access to services.

The retail industry - specifically grocery, pharmacy and big box stores - is reacting to this opportunity with onsite clinics, dietitians, classes and other services.

We’re seeing just the beginning in the rise of the healthcare and wellness retail industry by organizations that already have the attention and trust of the public.

That depends on the question! This topic is “hot” in healthcare and wellness research right now and we applaud that. It’s a powerful and valuable tool. However, when used in isolation it has the power to mislead as well as to inform.

That depends on the question! According to the World Health Organization (WHO) the maximum amount of added sugar you should ingest in a day is 25 grams (for women and children) or 37.5 grams (for men). It may not sound like much in grams however it’s six teaspoons and nine teaspoons respectively.

xsperient | Segmedica announces the launch of enhanced consumer segmentation scales PersonaSmart™ and PersonaSmart™ Health

Our team is frequently called upon to keynote internal company conferences and enter into consulting agreements.