Food, Beverage, and Nutrition
Manufacturers of products that are targeting consumers’ health and wellness needs including food, beverage, nutraceuticals, and nutritionals.
Food, Beverage, and Nutrition Overview
xsperient® brings a wealth of knowledge and understanding of customers who are interested in health and wellness and purchasing products relating to these. As experts in the fields of health and health-related concerns, we can deliver insights into how people think and feel. Our core expertise has been developed over decades of research into consumers as healthcare ‘patients.’
Now, xsperient has been formed to use this knowledge and experience in areas such as Nutrition, Food, Beverages, and general health & wellness. We have particular expertise with the Millennial Generation as well as Baby Boomers, overall covering at least 90% of the market with specialized methods and research results that can be actioned right away.
See and xsperient for yourself. Contact us today for more details on how we can help broaden your reach to your customers
Our Services

PersonaSmart™
PersonaSmart is a model of human behavior based on a multilayered analysis of decision making. It goes well beyond “emotional driver” research or attitudinal analysis to apply a scientific and rigorous approach to understanding markets.

OnTheWall™
OnTheWall™ - New and Fresh Insights from Everyone™

Landscaping (exploratory), Positioning, Messaging, Strategic Assessments and Business Development
For exceptionally high quality, innovative marketing research, xsperient provides a wide array of options, depending on your needs. Some of our featured methods include:

Product Development & Acquisition
In an increasingly competitive market, it is critically important that the right decisions be made from the beginning of the product or service life cycle.
Psychology-Based Research
xsperient is the leader in developing methods for applying psychology to market research. There is a fundamental difference between emotional and psychological research.
Webinars
Added Sugar Part Two – The Imminent Nutrition Crisis/Opportunity (All New Content)
Awareness that a single breakfast pastry or dessert alone can exceed the safe daily dose of added sucrose is increasing.
This webinar will cover:
•What is the current state of education and persuasion around added sugar?
•Can/should governments and potentially insurance companies, national health systems and…
Full DetailsAdded Sugar – The Imminent Nutrition Crisis/Opportunity
The average American consumes four times the maximum amount of added sugar in foods and beverages recommended by the WHO and two and half times the daily recommended consumption from the FDA.
We predict an increasing consumer focus on added sugar and assume that the CDC and professional and disease associations will emerge as leaders in promoting…
Full DetailsPersonality and Companion Animal Care
In this webinar, we will review the contention that there are Dog People and Cat People, and propose a more fundamental personality-driven model. The keys to those behaviors are personality, worldview, and the connected reasons why people have pets.
Join Peter Simpson, one of the Principals at xsperient | Segmedica, for a fresh…
Link Healthy Nutrition to Consumer Behaviors Using Personality
PersonaSmart™ is an innovative way of linking personality to decision-making and behavior. This can be directly linked to consumers around their attitudes on healthy foods and nutrition. Simple and effective, it provides actionable results using a unique profiling tool.
Full DetailsBenefit from Growing Interest in Healthy Eating
Groundbreaking research from xsperient demonstrates how personality impacts health or unhealthy eating choices and how to turn this knowledge into more effective marketing and communication.
Whether you are a food manufacturer or a provider of health services concerned with better and less costly outcomes, this webinar contains important new…
Full DetailsThe Changing Face of the Beauty Industry
Shifts in perceptions of gender and self-expression held by Millennials and now being championed and expanded by Generation Z translate to a widening of markets for cosmetic and personal care companies; this includes men’s grooming products, gender-neutral cosmetics, and an overall emphasis on inclusion across identity markers.
As perceptions…
Learn How Personality Drives Your Health and Wellness Decisions
If you are in an organization which provides healthcare services, support services or retail services to consumers, this webinar is for you.
We have recently made a breakthrough in showing how personality drives decision making and health behaviors. In this webinar we are using Health and wellness services as an example.
How can you…
Full DetailsPersonality and Healthy Choices - New Research
In this webinar we present new research findings. We have paired up two of our proprietary methodologies:
• PersonaSmart™, a personality-based segmentation model of consumers
• …
Four Principals of Millennials’ Health and Wellness (FB)
In this webinar, you will learn about four key principles to help you build your health, wellness, and nutrition marketing initiatives so you can improve your success with Millennial customers.
Full DetailsSelfInspire®, Self-Moderating Research
This webinar will feature SelfInspire® Self-Moderating Groups, a qualitative research method employed when there is a need to delve deep. It offers considerable research benefits, including:
- Tremendous energy and commitment from respondents of all kinds
- Unlikely leaders emerge
- …
How to Develop a Lexicon
Language embraces both content and carefully chosen words.
In this webinar we review the science underlying the development of powerful language.
You'll learn how to use market research that influences behavior and creates lasting memories.
The Neuroscience of Creating Lasting Messages
The first duty of a message is to create a lasting memory. No matter how impactful the message is at delivery, without creating a recallable memory it isn’t effective.
This isn’t just a matter of simple repetition; the old adage that it takes nine repetitions to create an impression has no science behind…
New Approaches to Segmentation
How can you achieve a successful Market Segmentation?
Segmentation has many pitfalls and the key to overcoming them
is understanding the components.
What is an attitude? How does Latent Class Analysis work (in layman's terms)?
Building from there, this webinar session…
Prediabetes
This presentation provides new information about Prediabetes and the untapped market opportunities for your industry.
84 million Americans have this condition and only 10% of them are diagnosed. With increasing government and public focus, this market is about to see surging demand for glucose monitoring, low glycemic,…
Full DetailsPublications & Media
-
OnTheWall™
-
SelfInspire®
-
Semantha
What's New - xsperient News & Innovation
Healthy Eating Choices are Driven by Personality
A recent groundbreaking study by xsperient has made the connection between consumer’s personality and their decision processes and choices in healthy eating. Different personality types have been shown to be poles apart when comes to healthy eating. This discovery puts standardized segmentation on the map for food and beverage, nutrition, food service, hospitality and retail grocery and pharmacy.
Imagine Licensing the Last Segmentation You Will Ever Need!
PersonaSmart™ standardized consumer segmentations based on personality are applicable to all markets and built on a validated global tool. This assured solution saves you time, cost and risk.
What is Happening in US Retail Healthcare?
Retail suppliers are flowing into the healthcare delivery market left open by the political vacuum around healthcare reform. The implications are profound but not always obvious. Retailers like CVS Health and now Walmart are taking aim at extensive healthcare delivery operations and, unlike traditional medical practices, they know how to generate customer satisfaction while reducing costs.
SelfInspire® - Innovate through Creation by Your Respondents
Do you seek to conduct market research in a way that encourages free, honest language from your respondents? True uninhibited language and released energy combined to deliver hidden insights. Added benefit - unstructured context provides the social and psychological underpinnings of their decision-making processes.
OnTheWall™ - Communities that Deliver
OnTheWall™ community platform is an innovative market research tool. Configured to collect results and seamlessly move respondents from one research technique to another, it is used in all languages all over the world.
Customer Experience - Using Psychology and Related Science to Understand your Customers
At the Quirks Market Research Conference in March, xsperient gave a session on Science in CX. This talk covered the development of science-based personas to provide superior CX outcomes.
Coming soon – New Results on Personality Impact on Consumer Behaviors
Consumers were recruited across all six PersonaSmart™ personality types and divided into two groups. One group were personality types which are hedonic and seek excitement and stimulation and the other group was made up of those who have a more self-transcendent and conservative nature.
Standardized Market Segmentation Makes an Impact
One of xsperient’s alternative approaches to attitudinal segmentation uses PersonaSmart® Health standardized psychometric models contextualized to a specific condition or situation. This approach can be used alone or combined with more traditional segmentation techniques.
Do You Understand the Retail Healthcare Revolution?
While the US healthcare system is in political limbo the health and wellness consumer is moving forward, demanding more information and access to services.
The retail industry - specifically grocery, pharmacy and big box stores - is reacting to this opportunity with onsite clinics, dietitians, classes and other services.
We’re seeing just the beginning in the rise of the healthcare and wellness retail industry by organizations that already have the attention and trust of the public.
Behavioral Economics – Is it the Answer?
That depends on the question! This topic is “hot” in healthcare and wellness research right now and we applaud that. It’s a powerful and valuable tool. However, when used in isolation it has the power to mislead as well as to inform.
Sugar – The Next Big Thing
That depends on the question! According to the World Health Organization (WHO) the maximum amount of added sugar you should ingest in a day is 25 grams (for women and children) or 37.5 grams (for men). It may not sound like much in grams however it’s six teaspoons and nine teaspoons respectively.
xsperient | Segmedica Launches Upgraded PersonaSmart™ System
xsperient | Segmedica announces the launch of enhanced consumer segmentation scales PersonaSmart™ and PersonaSmart™ Health (March 2019)
xsperient in Demand for Consulting and Keynotes
Our team is frequently called upon to keynote internal company conferences and enter into consulting agreements.
xsperient | Segmedica Launches E-Commerce Site for Syndicated Market Research Reports
xsperient | Segmedica’s new addition to xsperient.com implements e-commerce capabilities and allows customers to purchase ConnexionPoints syndicated market research reports directly from the site.