Food, Beverage, and Nutrition

Manufacturers of products that are targeting consumers’ health and wellness needs including food, beverage, nutraceuticals, and nutritionals.

Food, Beverage, and Nutrition Overview

xsperient® brings a wealth of knowledge and understanding of customers who are interested in health and wellness and purchasing products relating to these. As experts in the fields of health and health-related concerns, we can deliver insights into how people think and feel.  Our core expertise has been developed over decades of research into consumers as healthcare ‘patients.’ 

Now, xsperient has been formed to use this knowledge and experience in areas such as Nutrition, Food, Beverages, and general health & wellness.  We have particular expertise with the Millennial Generation as well as Baby Boomers, overall covering at least 90% of the market with specialized methods and research results that can be actioned right away. 

See and xsperient for yourself.  Contact us today for more details on how we can help broaden your reach to your customers

Our Services


PersonaSmart is a model of human behavior based on a multilayered analysis of decision making. It goes well beyond “emotional driver” research or attitudinal analysis to apply a scientific and rigorous approach to understanding markets.

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    Within PersonaSmart we separate the elements of human decision making and tackle them logically, one by one:

    • Motivational Values – the fundamental needs of the personality that define personality types and have been validated on a global basis
    • Worldview – a slowly evolving idiosyncratic view of the world; how it works and how each individual can relate to it and get what they need from it
    • Heuristics (also known as Behavioral Economics) – algorithms and bias that we use to make decisions without engaging cognitive resources
    • Language – which develops and wraps itself around world view
    • Context – a major modifier of behaviors

    We have developed a unique model of Motivational Values, Worldview and Heuristics; language and context need to be researched for each set of circumstances.

    By engaging with us you can benefit from our research in this area, while saving time and money to achieve a deeper understanding of your customers, their unmet needs and their experience.

    Contact us today for a presentation of the principles and case studies demonstrating the effectiveness of this unique methodology in practice.

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OnTheWall™ - New and Fresh Insights from Everyone™

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    Social insights really matter in a global and digital world.  xsperient™ brings to you a forum unlike any other.  OnTheWall™ (OTW) is a social platform that is comprised of four elements.

    Consumers from all walks of life, actively engaged in multiple forums:

    Healthy Living
    Living with a Chronic Illness
    Healthcare trends

    What makes OTW different from ‘communities’?

    Features of OTW include:

    Quick access for RapidInsights™
    Short surveys for fast results
    Flexible and customizable
    Managed by MR professionals
    Easy to add other research components

    Benefits of OTW:

    Deeper Insights
    Faster execution when time is short
    Real-time results by observation
    Customized groups for pin-point marketing
    Quick surveys for quick answers
    Flexibility allows customized research to profile exactly your targets

    See how OTW works.  Request access to a community now by contacting us.

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Landscaping (exploratory), Positioning, Messaging, Strategic Assessments and Business Development

For exceptionally high quality, innovative marketing research, xsperient provides a wide array of options, depending on your needs.  Some of our featured methods include:

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    SelfInspire® -  Self-moderated research. 

    An exciting, innovative twist on traditional focus groups. When you need content, messages, or to learn more about your markets, SelfInspire® will transform the depth and quality of the insights and answers to all your questions. 

    The concept was invented by one of the Principals of xsperient and developed over years of practice in the field. It is truly unique and innovative. The technique involves respondent leadership, acuity, active participation, and co-creation, all wrapped into one.


    • More responsibility and energy from respondents
    • Unlikely leaders emerge
    • Language is more pure and meaningful
    • Emotional insights are much deeper
    • Unexpected ideas arise 


    Uses for SelfInspire®

    An excellent tool for message development and testing, profiling exercises, co-creation and similar marketing objectives.

    Learn more about SelfInspire® by contacting us for a demo.

    Semantha™ – Linguistic analysis and Language Interpretation. 

    When you need to know what resonates or what language or voice is needed in your market, Semantha delivers an exceptional and truly different way to analyze and interpret language.  Developed by a team of researchers and later commercialized, Semantha contains elements of both computer algorithms and manual interpretation.  The results are an extensive overview of content and recommendations on how to target a particular market.


    • Results yielding more powerful and directed messages
    • Actionable language
    • Language is more pure and meaningful
    • Emotional insights are much deeper


    Uses for Semantha™

    An excellent tool for message development and testing, positioning, advertising development, and similar marketing objectives.

    Learn more about Semantha by contacting us for a demo.

    SocialInsight™ – Social Media Analysis and Insight

    More than the traditional “sentiment” monitors, SocialInsight combines data with personality. xsperient™ is known for its psychological approach to market research. Now, we apply this expertise to social media posts. 

    Our technique is simple yet elegant. We monitor a multitude of social media sites and combine what is being said with why it is being said. Unlike the majority of social media monitors, xsperient dives deep to uncover themes in conversational language, using psychology-based natural language analysis.  

    Our skills range from simple search and analysis to combining SocialInsight™ with other modalities for a rich set of insights into consumers as patients.

    Our process tracks an individual’s experience to compile a full story on what consumers think and feel.

    We deliver a full report analyzing language and conversations, using Semantha™ as a tool to aid in delivering a deep actionable result.

    Uses for SocialInsight™

    An excellent tool for message development and testing, positioning, advertising development, tracking, and similar marketing objectives.

    Learn more about SocialInsight by contacting us for a demo.

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Product Development & Acquisition

In an increasingly competitive market, it is critically important that the right decisions be made from the beginning of the product or service life cycle.
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    xsperient can help by providing a wide range of services to fit your needs, from a small-scale, web-based survey to full-scale market sizing.  For product development, conjoint and other advanced analytics can be incorporated to help identify key product specifications or services that should be included and their expected impact on the market. Ethnographic services are also available to see how a product is actually being used or to assess performance. xsperient's psychometric profiling can add another unique dimension by identifying who are likely to be early adopters.

    The xsperient Difference:  With its extensive panels and in-house recruitment center, xsperient is equipped to field projects, even for the most hard-to-reach respondents, quickly and cost effectively.

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Psychology-Based Research

xsperient is the leader in developing methods for applying psychology to market research. There is a fundamental difference between emotional and psychological research.

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    The diagram below illustrates how our brains work and how our subconscious minds drive behavior and decision-making.

    Only psychology-based research uncovers the underlying personality of respondents that is critical to understanding not only what is being said, but more importantly, why and within what context.

    Understanding the personality (which rarely changes in an individual throughout his or her life) allows for a much deeper understanding of what is needed and how to fulfill those needs. Emotions are superficial and transient, and research that is not scientifically based can lead to misguided marketing campaigns. Once you understand the psychological makeup of a target market, you can craft messages or define strategies to a much more effective level.

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Benefit from Growing Interest in Healthy Eating

  • Peter Simpson

Groundbreaking research from xsperient demonstrates how personality impacts health or unhealthy eating choices and how to turn this knowledge into more effective marketing and communication.

Whether you are a food manufacturer or a provider of health services concerned with better and less costly outcomes, this webinar contains important new…

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The Changing Face of the Beauty Industry

  • Anne Lally

Shifts in perceptions of gender and self-expression held by Millennials and now being championed and expanded by Generation Z translate to a widening of markets for cosmetic and personal care companies; this includes men’s grooming products, gender-neutral cosmetics, and an overall emphasis on inclusion across identity markers.
As perceptions…

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Learn How Personality Drives Your Health and Wellness Decisions

  • Anne Lally

If you are in an organization which provides healthcare services, support services or retail services to consumers, this webinar is for you.

We have recently made a breakthrough in showing how personality drives decision making and health behaviors. In this webinar we are using Health and wellness services as an example.

How can you…

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Personality and Healthy Choices - New Research

  • Peter Simpson

In this webinar we present new research findings. We have paired up two of our proprietary methodologies:

•             PersonaSmart™, a personality-based segmentation model of consumers
•            …

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Four Principals of Millennials’ Health and Wellness (FB)

  • Peter Simpson

In this webinar, you will learn about four key principles to help you build your health, wellness, and nutrition marketing initiatives so you can improve your success with Millennial customers. 

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SelfInspire®, Self-Moderating Research

  • Peter Simpson

This webinar will feature SelfInspire® Self-Moderating Groups, a qualitative research method employed when there is a need to delve deep. It offers considerable research benefits, including:
-    Tremendous energy and commitment from respondents of all kinds
-    Unlikely leaders emerge
-  …

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How to Develop a Lexicon

  • Peter Simpson

Language embraces both content and carefully chosen words.

In this webinar we review the science underlying the development of powerful language.

You'll learn how to use market research that influences behavior and creates lasting memories.  

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The Neuroscience of Creating Lasting Messages

  • Peter Simpson

The first duty of a message is to create a lasting memory. No matter how impactful the message is at delivery, without creating a recallable memory it isn’t effective.

This isn’t just a matter of simple repetition; the old adage that it takes nine repetitions to create an impression has no science behind…

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New Approaches to Segmentation

  • Peter Simpson

How can you achieve a successful Market Segmentation?

Segmentation has many pitfalls and the key to overcoming them 
is understanding the components.

What is an attitude? How does Latent Class Analysis work (in layman's terms)?

Building from there, this webinar session…

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  • Peter Simpson

This presentation provides new information about Prediabetes and the untapped market opportunities for your industry.

84 million Americans have this condition and only 10% of them are diagnosed. With increasing government and public focus, this market is about to see surging demand for glucose monitoring, low glycemic,…

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Publications & Media

  • Market Research Online Communities


    Market Research Online Communities

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  • Find out more about SelfInspire®


    Find out more about SelfInspire®

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  • Semantha Linguistics


    Semantha Linguistics

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What's New - xsperient News & Innovation

Healthy Eating Choices are Driven by Personality

A recent groundbreaking study by xsperient has made the connection between consumer’s personality and their decision processes and choices in healthy eating. Different personality types have been shown to be poles apart when comes to healthy eating. This discovery puts standardized segmentation on the map for food and beverage, nutrition, food service, hospitality and retail grocery and pharmacy.

Imagine Licensing the Last Segmentation You Will Ever Need!

PersonaSmart™ standardized consumer segmentations based on personality are applicable to all markets and built on a validated global tool. This assured solution saves you time, cost and risk.

What is Happening in US Retail Healthcare?

Retail suppliers are flowing into the healthcare delivery market left open by the political vacuum around healthcare reform. The implications are profound but not always obvious. Retailers like CVS Health and now Walmart are taking aim at extensive healthcare delivery operations and, unlike traditional medical practices, they know how to generate customer satisfaction while reducing costs.

SelfInspire® - Innovate through Creation by Your Respondents

Do you seek to conduct market research in a way that encourages free, honest language from your respondents? True uninhibited language and released energy combined to deliver hidden insights. Added benefit - unstructured context provides the social and psychological underpinnings of their decision-making processes.

OnTheWall™ - Communities that Deliver

OnTheWall™ community platform is an innovative market research tool. Configured to collect results and seamlessly move respondents from one research technique to another, it is used in all languages all over the world.

Customer Experience - Using Psychology and Related Science to Understand your Customers

At the Quirks Market Research Conference in March, xsperient gave a session on Science in CX. This talk covered the development of science-based personas to provide superior CX outcomes.

Coming soon – New Results on Personality Impact on Consumer Behaviors

Consumers were recruited across all six PersonaSmart™ personality types and divided into two groups. One group were personality types which are hedonic and seek excitement and stimulation and the other group was made up of those who have a more self-transcendent and conservative nature.

Standardized Market Segmentation Makes an Impact

One of xsperient’s alternative approaches to attitudinal segmentation uses PersonaSmart® Health standardized psychometric models contextualized to a specific condition or situation. This approach can be used alone or combined with more traditional segmentation techniques.

Do You Understand the Retail Healthcare Revolution?

While the US healthcare system is in political limbo the health and wellness consumer is moving forward, demanding more information and access to services.

The retail industry - specifically grocery, pharmacy and big box stores - is reacting to this opportunity with onsite clinics, dietitians, classes and other services.

We’re seeing just the beginning in the rise of the healthcare and wellness retail industry by organizations that already have the attention and trust of the public.

Behavioral Economics – Is it the Answer?

That depends on the question! This topic is “hot” in healthcare and wellness research right now and we applaud that. It’s a powerful and valuable tool. However, when used in isolation it has the power to mislead as well as to inform.

Sugar – The Next Big Thing

That depends on the question! According to the World Health Organization (WHO) the maximum amount of added sugar you should ingest in a day is 25 grams (for women and children) or 37.5 grams (for men). It may not sound like much in grams however it’s six teaspoons and nine teaspoons respectively.

xsperient | Segmedica Launches Upgraded PersonaSmart™ System

xsperient | Segmedica announces the launch of enhanced consumer segmentation scales PersonaSmart™ and PersonaSmart™ Health (March 2019)

xsperient in Demand for Consulting and Keynotes

Our team is frequently called upon to keynote internal company conferences and enter into consulting agreements.

xsperient | Segmedica Launches E-Commerce Site for Syndicated Market Research Reports

xsperient | Segmedica’s new addition to implements e-commerce capabilities and allows customers to purchase ConnexionPoints syndicated market research reports directly from the site.

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