Pharmaceuticals and Devices
Companies seeking the right strategies and tactics to develop and market their products.
Pharmaceuticals and Devices Overview
Segmedica has built its success through innovative techniques and consistent, high-quality market research for the Pharmaceutical and Medical Device industries. As a fully integrated healthcare market research company with a developed background serving a number of Fortune 100 companies, we are able to conduct quantitative and qualitative research at any scale. We combine measurable psychology and anthropology-based research with our knowledgeable staff to provide actionable and targeted results.
Our expertise includes:
- Disease areas such as Auto-Immune, Dermatology, Pain Management, Oncology, Cardiology, Sexual Dysfunction, Gastroenterology, and Ophthalmology
- Medical Device areas such as Cardiac, Anesthesiology, Diabetes, Pulmonary, and Surgical Devices
Contact us today for more details on how we can help broaden your reach to your customers
Our Services

PersonaSmart™
PersonaSmart is a model of human behavior based on a multilayered analysis of decision making. It goes well beyond “emotional driver” research or attitudinal analysis to apply a scientific and rigorous approach to understanding markets.

Analytics
xsperient offers a full range of analytical capabilities to help you meet your marketing needs. We work with you to choose the most appropriate methodology to answer your more pressing strategic and tactical questions.

Anthropology-Based Research
All forms of anthropological research including in-home, in-office, or in-hospital are conducted by xsperient health experts. Our staff includes experienced sociologists and anthropologists as well as both clinical and academic psychology advisors. Some examples of Anthropological work include:

Customer Loyalty
One of the most significant challenges facing companies today is how to develop stronger customer commitment to their product or service.
Insight Mining and Market Landscaping
At the earliest stages of a product or service, marketing teams need to become educated. One aspect of this education process is market research.
Message Development and Testing
Just as with positioning, marketing teams have a choice in messaging between (1) developing internally and testing in the market through research and (2) or to using research techniques in which the respondents themselves help to build messaging. Either choice can be appropriate depending, on the circumstances.
Positioning
We offer a wide variety of positioning methodologies ranging from qualitative techniques in which respondents generate positioning elements to large-scale monadic quantitative positioning testing studies.
PracticeModality™
PracticeModality™ is a segmentation devised by xsperient for use in custom projects or as a stand-alone marketing tool to quickly identify physicians and other healthcare providers and be able to tailor messages and sales pitches virtually on the fly.

RapidInsight™
If you need answers fast and cost effectively, we have developed a way to gain insights on short notice while still developing a dataset that is rich with information.

Segmentation
xsperient is a leader in large- and small-scale segmentation. We are innovators in the techniques used, but more importantly, we are reliable guides and coaches through the process.
Tracking
After launch, market tracking is most important to maintaining a window on the market and ensuring that perception is being built in the way the marketing team intends.
Landscaping (exploratory), Positioning, Messaging, Strategic Assessments and Business Development
For exceptionally high quality, innovative marketing research, xsperient provides a wide array of options, depending on your needs. Some of our featured methods include:

Product Development & Acquisition
In an increasingly competitive market, it is critically important that the right decisions be made from the beginning of the product or service life cycle.
OnTheWall™
OnTheWall™ - New and Fresh Insights from Everyone™

Psychology-Based Research
xsperient is the leader in developing methods for applying psychology to market research. There is a fundamental difference between emotional and psychological research.
Webinars
Retail Healthcare Delivery
Growth of retail healthcare delivery in the US is undergoing a rapid transformation to a completely new model with profound implications for primary healthcare delivery.
Full DetailsDynamics of Healthcare Behavior Under COVID-19
Do you need to know how patients will behave in the next year based on changes in the COVID-19 situation? How and when will they access the healthcare system for non-COVID-19-related treatments?
It would be pointless to ask them! The results would be entirely speculative. This type of decision is based on a range of factors which change from…
Full DetailsSpecial Market Research Techniques for Rare Diseases
The defining circumstance of rare and orphan diseases is the ultra-small sample, not just of patients but of HCPs.
Segmedica has developed recruiting, research, and analysis techniques to overcome this challenge:
- Study design and recruitment. Empathy, understanding and engagement. An approach offering… Full Details
Leveraging Specialty Pharmacies
Does your company exploit the real value of Specialty Pharmacies? They are front-line organizations, often in frequent touch with patients and caregivers, and potentially wield considerable influence over adherence and persistence. They address a tiny proportion of all drug patients but most of the high-value patients to pharma.
In 2019, 36%…
Full DetailsLet’s Think Differently About Segmentation
Not long ago we were talking to a healthcare client market researcher about a possible segmentation. We were wondering, what kind of segmentation they wanted? “Just the usual slicing and dicing” was the reply.
Even for a classical attitudinal segmentation, there is perhaps a bit more to it than that, but we got the general idea.…
Full DetailsAdherence to Drug Regimens – Measuring and Moving the Needle
Moving the adherence needle is not easy and you will not make all patients’ adherent, however, the application of sound principles will make a tangible difference, boosting bottom lines and improving outcomes, making your products more valuable to your provider and payer clients.
In this webinar, we examine the concepts of self-efficacy…
Full DetailsNavigating COVID-19 – Patient Journey
Segmedica has published a ConnexionPoints® syndicated Patient Journey for COVID-19 alongside its current and future COVID-19 studies.
This study is of value to all manufacturers working on COVID-19 vaccines and pharmacological solutions or are impacted by COVID-19 patients’ journey through the healthcare system. Built from up to…
Full DetailsReturn to Medical Facilities
As a result of COVID-19, consumers have cancelled and postponed all types of medical activities. Elective procedures, regular checkups, dental appointments, and all other types of discretionary activity have been greatly affected. The impact on revenues for medical practices and their suppliers has been severe.
We have just closed a large-scale…
Full DetailsPowerful New Pharmacy Data Tool
RxConnex™ – Providing Pharmacy Data for Known Patients
Add insights and reliable Rx data to your projects.
Some examples of how it can be used:
- Adherence and/or compliance studies when patient level data is critical to understanding patient behavior
- Show patterns in compliance and adherence over a period… Full Details
COVID Behaviors are Driven by Personality Webinar
Your inbox is full of COVID studies, many of them free.
Why should you consider ours? Introducing the first research linking COVID behaviors with personality analysis.
Join us for a 30-minute introduction to the main finding of our new ConnexionPoints® Changing Behaviors in the Face of a Global Health Crisis.
… Full DetailsEmotions, Attitudes, and Bad Science
This presentation challenges us to think about the way we do research today and with focus on market segmentation.
Basing segmentation on “Rational and Emotional Drivers” and “Attitudes” doesn’t reflect how the brain works and doesn’t provide us with valid and useful tools to produce an actionable…
Designing Research Around Personality and Culture
A glimpse into our advanced market research development program where we constantly innovate for the design and interpretation of all types of project. In this free webinar we will cover:
- How personality and culture drives healthcare decisions and behaviors
- Why adapting data gathering and analysis according to cultural norms… Full Details
Methodologies for Doing More with Less in the COVID Era
In this 15 minute mini-webinar we will tell you how to operate with reduced samples, shorter interviews and surveys, and achieve superior results.
For years, xsperient | Segmedica has been applying novel methodologies for understanding and influencing markets. Our accumulated investment in personality-typing has generated…
Full DetailsUnlock Respondent Creativity
These groups have unique characteristics:
- No questions – only tasks
- No moderator – the respondents self-manage
- Much more energy and commitment from respondents
Clients love this approach. It's fascinating to watch and delivers every time.
Join Peter Simpson,…
Full DetailsEven Better Patient Journeys
This webinar details how syndicated patient journeys can provide in-depth insights into patient experience and provide superior results at a greatly reduced cost.
ConnexionPoints® customizable syndicated patient journeys use our PersonaSmart™ patient types to add richness and nuance to the result.
Personality as Precursor for Digital Healthcare Engagement
This webinar will explore the continuously evolving landscape of digital healthcare, but more importantly, how and why consumers and patients use (or ignore) these tools expressly designed to connect them with providers and wellness initiatives. Personality typing provides a comprehensive approach to evaluating digital healthcare tools that transcends…
Full DetailsPersonality and Companion Animal Care
In this webinar, we will review the contention that there are Dog People and Cat People, and propose a more fundamental personality-driven model. The keys to those behaviors are personality, worldview, and the connected reasons why people have pets.
Join Peter Simpson, one of the Principals at xsperient | Segmedica, for a fresh…
Leverage Personality to Influence HCP and Patient Behavior
Join Peter Simpson, one of the Principals at xsperient | Segmedica, for an overview of the underlying principles and primary research results of this suite of powerful marketing tools.
Full DetailsLink Patient and Professional Behaviors Using Personality
PersonaSmart™ is an innovative way of linking personality to decision-making and behavior in healthcare. Simple and effective, it provides actionable results using a unique profiling tool.
Full DetailsUnderstanding and Influencing Healthcare Behaviors in Consumers
It was very well-received, being declared the best in the Conference by a Research Director from a major pharma company.
Full DetailsDo You Have an Integrated Strategy for Patient Research?
An integrated strategy is a holistic understanding of patient markets resulting in deeper and more actionable insights, not just a set of projects and methodologies.
You also get lower cost and greater speed with this plan. A cohesive integrated strategy often includes an Online Community at the heart of the research, where respondents are…
Full DetailsDeveloping and Updating the Right Patient Journey for Your Needs
This webinar will help you learn how to specify and obtain a Patient Journey that meets your exact needs and is most cost effective.
Full DetailsHealthcare Professional/Patient Interactions
Learn More About the Benefits of HCP/Patient Interactions
xsperient’s webinar on HCP/Patient interactions offers insight on how capturing and analyzing these interactions can greatly benefit your research including:
- Details beyond the “normal” interviews: When coupled with audio recordings… Full Details
Enriched Online Communities
Using online communities to add depth to your market research and exceed expectations.
Full DetailsEthnography in the Healthcare Market
“Ethnography” has become very popular in pharmaceutical research in the past five years. But do we all really understand its scope and uses? We suggest that ethnography should be seen as:
A range of observational techniques which, combined with market research techniques, can deliver additional insights and serve as a way of gaining…
Full DetailsPatient-Physician Dialogue
In this webinar we will think through how and when to use dialogue research in the changing market.
Full DetailsSelf Moderating Research
Learn More About the Benefits of Self Moderating Research
While many companies are still relying on traditional IDI's and focus groups, xsperient is leading the way in utilizing self moderating research. In this webinar we describe a new innovative research technique developed by xsperient - SelfInspire® - and the benefits it…
Full DetailsSocial Media Analysis and Insight
Learn More About Social Media Analysis and Insight in the Healthcare Market.
Currently the focus of social media monitoring has been on data collection and emotional inferences from what is being said. But, what about why it’s being said and the implications of the context? In this webinar we describe a new way of looking at Social Media…
Full DetailsSelfInspire®, Self-Moderating Research
This webinar will feature SelfInspire® Self-Moderating Groups, a qualitative research method employed when there is a need to delve deep. It offers considerable research benefits, including:
- Tremendous energy and commitment from respondents of all kinds
- Unlikely leaders emerge
- …
How to Develop a Lexicon
Language embraces both content and carefully chosen words.
In this webinar we review the science underlying the development of powerful language.
You'll learn how to use market research that influences behavior and creates lasting memories.
Prediabetes
This presentation provides new information about Prediabetes and the untapped market opportunities for your industry.
84 million Americans have this condition and only 10% of them are diagnosed. With increasing government and public focus, this market is about to see surging demand for glucose monitoring, low glycemic,…
Full DetailsThe Neuroscience of Creating Lasting Messages
The first duty of a message is to create a lasting memory. No matter how impactful the message is at delivery, without creating a recallable memory it isn’t effective.
This isn’t just a matter of simple repetition; the old adage that it takes nine repetitions to create an impression has no science behind…
Publications & Media
-
HealthInteract™
-
HealthVoice®
-
OnTheWall™
-
Orphan Drug
-
Ethnography
-
HealthEnact®
-
SelfInspire®
-
Social Insight
-
Semantha
-
Complimentary Workshops and Presentations
What's New - xsperient News & Innovation
xsperient | Segmedica Completes Navigating COVID-19 Patient Journey
xsperient | Segmedica announced today the completion of a fourth syndicated COVID-19 study. This study is of value to all manufacturers working on COVID-19 vaccines and pharmacological solutions or are impacted by COVID-19 patients’ journey through the healthcare system. Built from up to the minute primary fieldwork with patients, caregivers, and HCPs, we document with video clips the detailed experience.
Adherence and Persistence Self-Study Course
xsperient | Segmedica launches a new self-study course on Adherence and Persistence. This course includes a five-module program summarizing the learnings from the ConnexionPoints Complete Adherence and Persistence eHandbook.
xsperient | Segmedica has published a comprehensive ConnexionPoints Adherence and Persistence eHandbook
xsperient | Segmedica announced today the completion of its ConnexionPoints Adherence and Persistence eHandbook.
xsperient | Segmedica Launches Upgraded PersonaSmart™ System
xsperient | Segmedica announces the launch of enhanced consumer segmentation scales PersonaSmart™ and PersonaSmart™ Health
xsperient | Segmedica Launches TripleSmart™
xsperient | Segmedica announces the launch of TripleSmart™, a whole new way of looking at market segmentation embracing three distinct methodologies in one study.
xsperient | Segmedica Launches RxConnex™
xsperient | Segmedica announces the launch of RxConnex, a powerful new pharmacy data tool.
xsperient | Segmedica Completes Changing Behaviors in the Face of a Global Health Crisis
xsperient | Segmedica announced today the completion of a syndicated COVID-19 study. Changing Behaviors in the Face of a Global Health Crisis applies xsperient | Segmedica’s ground breaking PersonaSmart™ personality based tools to understand consumers’ response to COVID-19.
Imagine Licensing the Last Segmentation You Will Ever Need!
PersonaSmart™ and HealthAcuity™ standardized segmentations based on personality are condition agnostic and built on a validated global tool. Whether you need to segment HCPs, patients/caregivers, pharmacists or other stakeholders, this assured solution saves you time, cost and risk.
What is Happening in US Retail Healthcare?
Increasingly pharma and device companies are licensing our ConnexionPoints® syndicated study on US Retail Healthcare.
Retail suppliers are flowing into the healthcare delivery market, left open by the political vacuum around healthcare reform. The implications are profound but not always obvious. Retailers like CVS Health and now Walmart are taking aim at extensive healthcare delivery operations and, unlike traditional medical practices, they know how to generate customer satisfaction while reducing costs.
Ultimate Reporting Trends – Going to the Movies
For research involving any type of qualitative or ethnographic methodologies, video clips have become a standard reporting tool. However, within the EU, the GDPR regulations have gutted our ability to use video material. How can we continue to develop and enhance reporting within privacy regulations? The answer may be surprising, and it involves going to the movies.
SelfInspire® - Innovate with Creation by Your Respondents
Do you seek to conduct market research in a way that encourages free, honest language from your respondents? True uninhibited language and released energy combined to deliver hidden insights. Added benefit - unstructured context provides the social and psychological underpinnings of their decision-making processes.
RapidInsight™ - Research Results in a Rush
If you need to touch patients or HCPs in the USA in a hurry RapidInsight can deliver. Our very high-speed micro studies are executed in ten business days or less.
Rare Patient Research and Online Communities
Segmedica is skilled at recruiting patients with rare or orphan diseases. They seldom interact with other people with their condition. Our OnTheWall™ online community platform is the ideal place to bring them together and conduct insightful research with them.
xsperient in Demand for Consulting and Keynotes
Our team is frequently called upon to keynote internal company conferences and enter into consulting agreements.
Social Insight
Find out more about SocialInsight
Get Brochure Here