Enhanced Patient Journeys

We bring a unique perspective and set of tools to Patient Journey Research. Our PersonaSmart™ personality-based personas are globally validated and proven to work robustly across all conditions. Personality is the most fundamental driver of healthcare behavior. Using this as a foundation for Patient Journey results in a complete explanation of behavioral drivers and how to influence them.

We have a wide range of research methodologies and have specialized experts on staff with a very diverse toolbox.

Key Advantages

  • Superb patient journeys
  • Digital for journeys in the digital space
  • HEOR for the economic and outcome journey and/or clinical trial experience
  • For rare and ultra-rare diseases, our in-house recruitment unit can find and engage your targets


  • Deeper, more meaningful, and more actionable results
  • Can be built around your patient segmentation, one of our PersonaSmart™ personality based psychological models, or both
  • Assurance of a project completed to the highest standard, on time, and on budget
  • Rare and ultra-rare diseases and specialties
For limited budgets, use our ConnexionPoints® syndicated patient journeys – get much more for much less. To learn more about our ConnexionPoints® products visit our health conditions section. We can develop a syndicated product around your condition which meets your needs.

To learn more about JourneySmart™ view our demo and materials below.


Schedule a short online
​​​​​​​or in-person demo


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