RapidInsight enables our clients to achieve very rapid and cost-effective market research with physicians, other healthcare providers and patients.
How do our clients use RapidInsight?
•Mini-tracking studies – taking the market pulse every month or two for the fraction of the cost of a full ATU
•Acquisition or licensing due diligence – checking market opinion of products and services for companies and technologies that are acquisition targets
•Early stage product concept testing
•Quick tests of advertising concepts, tagline, messaging or logos
•Testing whether a certain specialty should be included in full-scale survey – for example, RapidInsight has been used to determine if nurses have sufficient influence over a product to be included in planned research
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