PracticeModality™ is a segmentation devised by xsperient for use in custom projects or as a stand-alone marketing tool to quickly identify physicians and other healthcare providers and be able to tailor messages and sales pitches virtually on the fly.
Patient Care Science Business Types
In our segmentation scheme, thousands were analyzed and sub-segmented mainly by specialty for ease of utility in the market. Each psycho-profile is retained in our HealthAcuity® panel and is analyzed in conjunction with the data collected during interviews or surveys. As a stand-alone marketing tool, PracticeModality may be incorporated into other segmentations as well as used on its own in the field to deliver targeted messages.