Annelie is a Market Research practitioner and thought leader with a master’s degree in Business Administration. She has been helping clients improve customer satisfaction and experiences, product and service innovation and marker leadership for 20 years. Annelie has great knowledge in working with a mix of global brands, mid-market companies and start-ups across various industries. As a US and European national she is a business leader with a focus on making businesses indispensable through qualitative and quantitative research initiatives. While working with clients she is constantly looking for creative and innovative solutions to answer business problems.