Greg McIntosh

    Market Research Director

    Greg is a career marketing research professional. Greg was a founding member and partner for almost 20 years in his own marketing research firm, conducting full service custom projects for Fortune 500 clients. Previously, he held senior management positions in two other marketing research service companies.

    His career includes the development, management, and presentation of over a thousand marketing research studies, each custom-designed to meet the strategic and tactical business decision needs of clients. Those clients have relied on Greg for his ability to efficiently comprehend and distill business issues, design qualitative and quantitative market research solutions, and analyze, synthesize, and present findings including actionable recommendations.

    Greg has spent much of his career serving the healthcare industry across several sectors: pharmaceuticals, medical devices, diagnostics, medical nutritionals and healthcare services. Topic areas include market landscape analysis, market opportunity evaluation, new product design, concept testing, pricing, positioning, message development and testing, launch monitoring, lifecycle management, etc.  He has also chaired industry conferences (e.g., Pharmaceutical Marketing Research Group) and testified as an expert witness in U.S. District Court.

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