Webinars

Interested in our webinars? Gain access to these insights by filling out our contact form and we'll be glad to set you up.

Positioning in the Healthcare Market

As part of our continuing Webinar program, xsperient® presents positioning in the healthcare market and how it can benefit your research!

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Link Personal Care and Beauty to Consumer Behaviors Using Personality

Our proven model explains the detailed drivers behind choices for beauty products. Optimize your positioning and marketing and grow share.

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Link Consumer Behaviors to Nutrition and Personal Care Using Personality

Across retail and hospitality markets, PersonaSmart is helping with store layout, healthy product trends, in-store catering and other health related facilities. 

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Link Patient Behaviors Using Personality

For Providers, Plans and Other Healthcare Services, PersonaSmart is uncovering the deepest of behavioral drivers and helping to optimize marketing and supporting population healthcare management. 

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Link Patient and Professional Behaviors Using Personality

Our models cover HCPs and Patients and are used in segmentation, positioning, messaging, adherence and patient journey. They can be licensed for use across all your projects.

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Personality as Precursor for Digital Healthcare Engagement

Technological advancements allow for consumers and patients to interact with the healthcare system in increasingly novel ways, but the best-laid plans for digital engagement often do not translate to real-world uptake. 

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Even Better Patient Journeys

Patient journeys are an important window into patients’ lives and needs around a drug launch. However, traditional patient journeys can be time-consuming and costly.

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Understanding and Influencing Healthcare Behaviors in Consumers

Segmedica was selected to present a paper at The European Pharmaceutical Market Research Association’s June Annual Meeting in Poland - Beyond Behavioral Economics – A Holistic Approach to Behavioral Drivers.

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Learn How Personality Drives Your Health and Wellness Decisions

Join Anne Lally, Director of Research and Innovation and Cultural Anthropologist, for a review of the research and an understanding of how these insights can benefit your organization.

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Personality and Healthy Choices - New Research

In our ongoing research program into the impact of personality and other psychological factors on health and wellness behavior, we have demonstrated that different personality types make very different choices.

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Unlock Respondent Creativity

Join Anne Lally, PhD, Senior Market Research Manager and Anthropologist, as she discusses this novel methodology and the real-world benefits of empowering respondents through self-moderating groups.

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Do You Have an Integrated Strategy for Patient Research?

Join Anne Lally, PhD, Senior Market Research Manager to see case studies and understand how to develop a patient research strategy.

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How to Develop a Lexicon

In this webinar, you’ll learn about how developing a lexicon will improve your marketing messages.

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The Neuroscience of Creating Lasting Messages

In this webinar, you’ll learn the science behind developing memorable and impactful marketing messages.

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Prediabetes

In this webinar, we explore the pervasiveness of prediabetes and the opportunities that presents for various industries.

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Emotions, Attitudes, and Bad Science

In this webinar, we use neuroscience to redefine how segmentation is commonly executed, and we explore better segmenting options.

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Retail Healthcare Delivery

In this webinar, we will explore the retail healthcare delivery trend and how your industry can use this trend to your advantage.

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New Approaches to Segmentation

In this webinar, we will demonstrate alternative, more effective approaches to market segmentation.

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Developing and Updating the Right Patient Journey for Your Needs

Are you likely to need a Patient Journey study this year?

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Patient-Physician Dialogue

As part of the ongoing Webinar program, xsperient will make available to you a webinar on Patient-Physician Dialogue.

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Enriched Online Communities

As part of our ongoing Webinar program, xsperient will make available to you a webinar on Enriched Online Communities.

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Social Media Analysis and Insight

As part of our Webinar program, xsperient presents a webinar on Social Media Analysis and Insight and how it can benefit your research!

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Self Moderating Research

xsperient will be hosting a webinar to unveil their latest innovation-SelfInspire a self moderating research technique.

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Ethnography in the Healthcare Market

As part of our Webinar program, xsperient will be hosting a webinar on Ethnography and how it can benefit your research!

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Healthcare Professional/Patient Interactions

As part of our Webinar program, xsperient presents a webinar on Healthcare Professional/Patient interactions and how capturing and analyzing these interactions can greatly benefit your research!

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