Webinars

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Positioning in the Healthcare Market

As part of our continuing Webinar program, xsperient® presents positioning in the healthcare market and how it can benefit your research!

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Is Food Fuel, Medicine, or Entertainment?

Join us for a quick tour of the psychology and anthropology of eating and how you can leverage it in product development and marketing.

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Special Market Research Techniques for Rare Diseases

Join us to learn about novel approaches to sample, qualitative research and four case studies demonstrating how deep insights were obtained in rare and in transient emergency situations.

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Leveraging Specialty Pharmacies

In this webinar, we review ways in which Specialty Pharmacies can be integrated into the patient-provider-treatment triangle and suggest ways to enhance their value for your company.

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Drugs Don’t Work on Patients Who Won’t Take Them

Join us in this webinar to understand what steps you can take to improve adherence and persistence with treatment and to cut your costs overall.

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A Marketing Roadmap for COVID-19

This webinar will point the way for US healthcare to connect with the COVID-era patient, member, and client. Join us to chart the marketing plans for 2021 and 2022 based on our extensive researches into the psychology of pandemic-driven… Request A Webinar

A Marketing Roadmap for COVID-19

This webinar is intended for food and beverage, nutrition, supplements, grocery, and pharmacy as well as other verticals in hospitality, food service, fitness, and wellness. Join us to chart the marketing plans for 2021 and… Request A Webinar

Alternative Healthcare Delivery

Join us for a review of our research results into the psychology and outlook for telemedicine.

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Let’s Think Differently About Segmentation

This is something for everyone who needs to think more deeply about their market.

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Adherence to Drug Regimens – Measuring and Moving the Needle

Offering you keys to improving adherence and persistence for your drugs, Segmedica’s twenty-year research program and assessment of hundreds of clinical studies define the key elements to boost results.

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Returning to Normal Healthcare Behaviors Under COVID-19

Qualitative and quantitative data drawn from our ConnexionPoints® syndicated COVID-19 studies will be brought together to give you a roadmap for success.

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Changing Behaviors in Beauty and Personal Care Under COVID-19

Many categories in the beauty and personal care industries have been severely hit by COVID-19. Why exactly? Of course some of the losses arise from lockdowns and quarantines, but that is only a part of the story. As people… Request A Webinar

Navigating COVID-19 Patient Journey

In this free short webinar, we will touch on the high points of this report and relate it to the findings of our other reports on the behaviors of the non-COVID-19 population.

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Navigating COVID-19 – Patient Journey

In this free short webinar, we will touch on the high points of this report including how medical manufacturers can support health providers and plans.

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Return to Medical Facilities

Join us for a free short webinar touching on the highlights of the findings. The report itself can be licensed for $1,000 (single seat) or $1,500 (enterprise) USD.

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The Keys to Adherence and Persistence

In this webinar we will give an overview of the contents of this toolbox of understanding and the main conclusions from it.

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Powerful New Pharmacy Data Tool

Join us for this 15-minute webinar which introduces and describes this unique methodology.

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COVID Behaviors are Driven by Personality

In this webinar, we will briefly describe the psychological drivers of a range of health, food shopping, and nutritional behaviors under COVID and into post COVID times.

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Personality Will Drive Post COVID Patient Behaviors

In this webinar, we will briefly describe the psychological drivers of a wide range of health maintenance behaviors under COVID and beyond.

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COVID Behaviors are Driven by Personality Webinar

In this webinar, we will briefly describe the psychological drivers of healthcare behaviors, including adherence and a return to medical visits under COVID and into post COVID times.

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Culturally Sensitive Marketing

Whether your role is US or global, join us to challenge conventional thinking and move market research forward.

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Designing Research Around Personality and Culture

Whether your role is US or global, join us to challenge conventional thinking and move market research forward.

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Methodologies for Doing More with Less in the COVID Era

None of us knows what to expect for the rest of 2020, but reduced market research budgets has to be a strong possibility.

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Do You Really Need Your Own (Costly) Segmentation?

If market segmentation is about finding out who people really are, why are we doing so many costly projects?

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Adherence and Persistence – Understand It – Fix It!

Every drug we encounter suffers a very significant drop in adherence 6-9 months after initial prescription. The pharma industry spends $10 billion per year in DTC communication, almost all of which is aimed at patient acquisition,… Request A Webinar

A New Concept in Market Segmentation

People react to situations according to who they really are, not what attitudes they may have at the moment or what situation they are facing. Traditional segmentation methods cannot account for this.

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A New Concept in Market Segmentation

People react to situations according to who they really are, not what attitudes they may have at the moment or what situation they are facing. Traditional segmentation methods cannot account for this.

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A New Concept in Market Segmentation

People react to situations according to who they really are, not what attitudes they may have at the moment or what situation they are facing. Traditional segmentation methods cannot account for this.

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Unlock Respondent Creativity

We all want to have qualitative respondents that give more and dig deep. Here’s a way to do it – lose the moderator! Our SelfInspire® self-managing creative groups have over ten years of delivering actionable insights… Request A Webinar

Leverage Personality to Influence HCP and Patient Behavior

Segmedica’s groundbreaking internal research program has demonstrated that Personality and its cousin, Worldview, drive much of HCP and patient healthcare decision making. Our PersonaSmart tools enable you to understand decision… Request A Webinar

Link Personal Care and Beauty to Consumer Behaviors Using Personality

Our proven model explains the detailed drivers behind choices for beauty products. Optimize your positioning and marketing and grow share.

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Link Consumer Behaviors to Nutrition and Personal Care Using Personality

Across retail and hospitality markets, PersonaSmart is helping with store layout, healthy product trends, in-store catering and other health related facilities. 

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Link Patient Behaviors Using Personality

For Providers, Plans and Other Healthcare Services, PersonaSmart is uncovering the deepest of behavioral drivers and helping to optimize marketing and supporting population healthcare management. 

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Link Patient and Professional Behaviors Using Personality

Our models cover HCPs and Patients and are used in segmentation, positioning, messaging, adherence and patient journey. They can be licensed for use across all your projects.

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Personality as Precursor for Digital Healthcare Engagement

Technological advancements allow for consumers and patients to interact with the healthcare system in increasingly novel ways, but the best-laid plans for digital engagement often do not translate to real-world uptake. 

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Even Better Patient Journeys

Patient journeys are an important window into patients’ lives and needs around a drug launch. However, traditional patient journeys can be time-consuming and costly.

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Understanding and Influencing Healthcare Behaviors in Consumers

Segmedica was selected to present a paper at The European Pharmaceutical Market Research Association’s June Annual Meeting in Poland - Beyond Behavioral Economics – A Holistic Approach to Behavioral Drivers.

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Learn How Personality Drives Your Health and Wellness Decisions

Join Anne Lally, Director of Research and Innovation and Cultural Anthropologist, for a review of the research and an understanding of how these insights can benefit your organization.

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Personality and Healthy Choices - New Research

In our ongoing research program into the impact of personality and other psychological factors on health and wellness behavior, we have demonstrated that different personality types make very different choices.

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Unlock Respondent Creativity

Join Anne Lally, PhD, Senior Market Research Manager and Anthropologist, as she discusses this novel methodology and the real-world benefits of empowering respondents through self-moderating groups.

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Do You Have an Integrated Strategy for Patient Research?

Join Anne Lally, PhD, Senior Market Research Manager to see case studies and understand how to develop a patient research strategy.

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How to Develop a Lexicon

In this webinar, you’ll learn about how developing a lexicon will improve your marketing messages.

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The Neuroscience of Creating Lasting Messages

In this webinar, you’ll learn the science behind developing memorable and impactful marketing messages.

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Prediabetes

In this webinar, we explore the pervasiveness of prediabetes and the opportunities that presents for various industries.

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Emotions, Attitudes, and Bad Science

In this webinar, we use neuroscience to redefine how segmentation is commonly executed, and we explore better segmenting options.

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Retail Healthcare Delivery

In this webinar, we will explore the retail healthcare delivery trend and how your industry can use this trend to your advantage.

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New Approaches to Segmentation

In this webinar, we will demonstrate alternative, more effective approaches to market segmentation.

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Developing and Updating the Right Patient Journey for Your Needs

Are you likely to need a Patient Journey study this year?

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Patient-Physician Dialogue

As part of the ongoing Webinar program, xsperient will make available to you a webinar on Patient-Physician Dialogue.

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Enriched Online Communities

As part of our ongoing Webinar program, xsperient will make available to you a webinar on Enriched Online Communities.

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Social Media Analysis and Insight

As part of our Webinar program, xsperient presents a webinar on Social Media Analysis and Insight and how it can benefit your research!

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Self Moderating Research

xsperient will be hosting a webinar to unveil their latest innovation-SelfInspire a self moderating research technique.

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Ethnography in the Healthcare Market

As part of our Webinar program, xsperient will be hosting a webinar on Ethnography and how it can benefit your research!

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Healthcare Professional/Patient Interactions

As part of our Webinar program, xsperient presents a webinar on Healthcare Professional/Patient interactions and how capturing and analyzing these interactions can greatly benefit your research!

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