A Marketing Roadmap for COVID-19

This webinar will point the way for US healthcare to connect with the COVID-era patient, member, and client. Join us to chart the marketing plans for 2021 and 2022 based on our extensive researches into the psychology of pandemic-driven behavior.

The significant impacts of COVID-19 have not yet been felt and will take at least two years to play out in the industrialized world.

They will include:

  1. Permanent changes in consumer healthcare behaviors.
  2. Record sovereign debt-to-GDP rations leading to stressed financial systems, higher taxation, under-employment, and lower real wages.

All healthcare providers, plans, and services need to act now to reshape their products and marketing.

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