People react to situations according to who they really are, not what attitudes they may have at the moment or what situation they are facing. Traditional segmentation methods cannot account for this.
Whether your challenge is patient/member satisfaction, adherence and persistence, messaging and call center operations, or just a lack of time and budget – discover in-depth research insights using alternative segmentation techniques that overcome the problems usually associated with traditional segmentation.
A new methodology approach to market segmentation offers a variety of important benefits:
Join Peter Simpson, one of the Principals at xsperient | Segmedica, for a tour of the methodology and case studies.Request A Webinar