A New Concept in Market Segmentation

Whether your challenge is HCPs, patients, international markets, ultra-rare diseases, or just a lack of time and budget – discover in-depth research insights using alternative segmentation techniques that overcome the problems usually associated with traditional segmentation.

A new methodology approach to market segmentation offers a variety of important benefits:

• Three separate methodologies in one study, offering a meaningful choice of segmentation models
• Includes PersonaSmart™, a groundbreaking personality-based tools for market understanding, validated for global and multicultural use
• Drives down to the level of personality, the most fundamental driver of behavior
• Offers the potential for significant cost and time savings
• Can create a common understanding of markets across your entire organization
• Overcomes the technical issues associated with cluster analysis

Join Peter Simpson, one of the Principals at xsperient | Segmedica, for a tour of the methodology and case studies.