Beauty and the Mask – The Psychology of Feeling Good Under COVID-19

Join us in this 30-minute webinar for an overview of changing beauty and personal care behaviors and an outlook into the psychology of feeling good in a COVID-19 world.

We think it’s safe to say that the effects of COVID-19 on the beauty industry will be with us for quite a long time. Several beauty and personal care categories have been hit more than others and some of these changes are more than likely to stay with us in the long term.

As people of different personality types collide with the pandemic, they bounce off in different beauty and personal care directions, consistent with their fundamental drivers.

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