Culturally Sensitive Marketing

Whether your role is US or global, join us to challenge conventional thinking and move market research forward.

Culture is a set of beliefs, standards and norms held by groups who share a common language, art forms, traditions and geographic origins. Underlying this diversity there are clear cultural patterns which should guide product development, marketing and retail environments. Understanding how to frame research to account for cultural variation is key to multicultural marketing success.

In this free webinar we will cover:

  • How personality and culture drive healthcare decisions and behaviors
  • Why adapting data gathering and analysis according to cultural norms is important
  • A question. Should we ask respondents of different personality types and from different cultures the same questions phrased in the same way, every time? How can we design market research itself to be deeply culturally sensitive?
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