Designing Research Around Personality and Culture

Whether your role is US or global, join us to challenge conventional thinking and move market research forward.

A glimpse into our advanced market research development program where we constantly innovate for the design and interpretation of all types of project. In this free webinar we will cover:

  • How personality and culture drives healthcare decisions and behaviors
  • Why adapting data gathering and analysis according to cultural norms is important
  • A question. Should we ask respondents of different personality types and from different cultures the same questions phrased in the same way, everywhere, every time?
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