Emotions, Attitudes, and Bad Science

In this webinar, we use neuroscience to redefine how segmentation is commonly executed, and we explore better segmenting options.

This presentation challenges us to think about the way we do research today and with focus on market segmentation.

Basing segmentation on “Rational and Emotional Drivers” and “Attitudes” doesn’t reflect how the brain works and doesn’t provide us with valid and useful tools to produce an actionable market understanding.

Join us as we shine the light of Integrated Brain Science on research techniques and suggest better alternatives to segment and understand healthcare markets.

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