Leverage Personality to Influence HCP and Patient Behavior

Segmedica’s groundbreaking internal research program has demonstrated that Personality and its cousin, Worldview, drive much of HCP and patient healthcare decision making. Our PersonaSmart tools enable you to understand decision mechanisms around your products and how to influence them.

Join Peter Simpson, one of the Principals at xsperient | Segmedica, for an overview of the underlying principles and primary research results of this suite of powerful marketing tools.

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