In this webinar, we will demonstrate alternative, more effective approaches to market segmentation.
How can you achieve a successful Market Segmentation?
Segmentation has many pitfalls and the key to overcoming them
is understanding the components.
What is an attitude? How does Latent Class Analysis work (in layman's terms)?
Building from there, this webinar session will demonstrate alternative approaches
that often provide better results.
In this half hour your view of segmentation will significantly change.