Personality and Healthy Choices - New Research

In our ongoing research program into the impact of personality and other psychological factors on health and wellness behavior, we have demonstrated that different personality types make very different choices.

In this webinar we present new research findings. We have paired up two of our proprietary methodologies:

•             PersonaSmart™, a personality-based segmentation model of consumers
•             SelfInspire®, self-moderating creative groups

Two groups took part, each of a different personality set. They undertook creative exercises in healthy foods, including reviewing the claims of a brand of organic meat products and a healthy breakfast cereal.

Each group operated in a different way and came to different conclusions, all as would be predicted from their personality types.

Download and watch this webinar in full here

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