The Neuroscience of Creating Lasting Messages

In this webinar, we will review the principles to use in developing messaging that will create memory cues and allow your message to live on in the minds of your audience.

The first duty of a message is to create a lasting memory. No matter how impactful the message is at delivery, without creating a recallable memory, it isn’t effective.

This isn’t just a matter of simple repetition; the old adage that it takes nine repetitions to create a lasting impression has no science behind it.

Memory is not a conscious function; we best remember what our unconscious mind decides is in our interests to remember, and our unconscious mind is interested in only two things – gratification and survival.

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