Unlock Respondent Creativity

Join Anne Lally, PhD, Senior Market Research Manager and Anthropologist, as she discusses this novel methodology and the real-world benefits of empowering respondents through self-moderating groups.

Do you want a better way to fully engage your respondents and expose the social and psychological underpinnings of their decision-making processes?
 
Is there a more motivating, and maybe even fun, way to find out what respondents’ real needs are?
 
This webinar gives an overview of a unique qualitative methodology that de-emphasizes the moderator and places the respondent at the center of the research.

We will demonstrate the design components and related benefits of self-moderating groups and provide case studies to illustrate how they can be mobilized within pharmaceutical, device and equipment market research.

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