Join Anne Lally, PhD, Senior Market Research Manager and Anthropologist, as she discusses this novel methodology and the real-world benefits of empowering respondents through self-moderating groups.
Do you want a better way to fully engage your respondents and expose the social and psychological underpinnings of their decision-making processes?
Is there a more motivating, and maybe even fun, way to find out what respondents’ real needs are?
This webinar gives an overview of a unique qualitative methodology that de-emphasizes the moderator and places the respondent at the center of the research.
We will demonstrate the design components and related benefits of self-moderating groups and provide case studies to illustrate how they can be mobilized within pharmaceutical, device and equipment market research.