Unlock Respondent Creativity

We all want to have qualitative respondents that give more and dig deep. Here’s a way to do it – lose the moderator! Our SelfInspire® self-managing creative groups have over ten years of delivering actionable insights to medical manufacturers of all kinds.

These groups have unique characteristics:

  • No questions – only tasks
  • No moderator – the respondents self-manage
  • Much more energy and commitment from respondents

Clients love this approach. It's fascinating to watch and delivers every time. 

Join Peter Simpson, one of the Principals at xsperient | Segmedica, for an overview of the unique qualitative methodology that de-emphasizes the moderator and places the respondent at the center of the research.

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