We all want to have qualitative respondents that give more and dig deep. Here’s a way to do it – lose the moderator! Our SelfInspire® self-managing creative groups have over ten years of delivering actionable insights to medical manufacturers of all kinds.
These groups have unique characteristics:
Clients love this approach. It's fascinating to watch and delivers every time.
Join Peter Simpson, one of the Principals at xsperient | Segmedica, for an overview of the unique qualitative methodology that de-emphasizes the moderator and places the respondent at the center of the research.Request A Webinar