xsperient News and Announcements

xsperient | Segmedica Launches Upgraded PersonaSmart™ System

xsperient | Segmedica announces the launch of enhanced consumer segmentation scales PersonaSmart™ and PersonaSmart™ Health (March 2019)


xsperient in Demand for Consulting and Keynotes

Our team is frequently called upon to keynote internal company conferences and enter into consulting agreements.


xsperient | Segmedica Launches E-Commerce Site for Syndicated Market Research Reports

xsperient | Segmedica’s new addition to xsperient.com implements e-commerce capabilities and allows customers to purchase ConnexionPoints syndicated market research reports directly from the site.


xsperient | Segmedica Completes Part 3: Digital Healthcare in ‘Changing Healthcare in America’ Series of Syndicated Studies

xsperient | Segmedica announced today the completion of a Digital Healthcare study, which is also part three of their ConnexionPoints series entitled ‘Changing Healthcare in America.’


Segmedica Announces New Brand xsperient®

To compete in fields of nutrition, food & beverage, and general health & wellness


The Psychology of DTC “Patient Push” Campaigns

The principle of Patient Push is that patients are induced to present symptoms and, potentially, suggest a solution to their physician. Where the sponsoring drug is the obvious choice for the condition, the patient push element is limited to encouraging patients to show up at the physician’€s office.


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