Publications

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xsperient | Segmedica Completes Part 3: Digital Healthcare in ‘Changing Healthcare in America’ Series of Syndicated Studies

xsperient | Segmedica announced today the completion of a Digital Healthcare study, which is also part three of their ConnexionPoints series entitled ‘Changing Healthcare in America.’


The Psychology of DTC “Patient Push” Campaigns

The principle of Patient Push is that patients are induced to present symptoms and, potentially, suggest a solution to their physician. Where the sponsoring drug is the obvious choice for the condition, the patient push element is limited to encouraging patients to show up at the physician’€s office.


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