Consumers were recruited across all six PersonaSmart™ personality types and divided into two groups. One group were personality types which are hedonic and seek excitement and stimulation and the other group was made up of those who have a more self-transcendent and conservative nature.
Our SelfInspire® methodology was used, in which each group worked by itself without a moderator on a series of exercises to describe and characterize optimum healthy foods and then assessed two branded products, their packaging and claims (this was not a taste test). One was organic chicken tenders and the other a healthy breakfast cereal.
Each group’s demeanor and behaviors were exactly as the personality model predicted and the results were very meaningful.
We are in the process of developing a webinar from this research and we will let you know when it becomes available.