Everybody needs to better understand their customers. Sometimes market segmentation is a way to do this, but quite often other approaches can be more helpful, less costly and quicker.
At xsperient we have developed a range of innovative qualitative and quantitative tools for market segmentation which are bringing our clients deeper insights, often with cost and time savings. They include market segmentation driven by choice models and off-the-shelf segments based on personality types.
Contact Jamie Jordan, Research Services Manager to set up a discussion and receive a copy of our short White Paper on Segmentation