Segmedica has been selected to present at the 2021 Food & Nutrition Conference & Expo™ (FNCE®). The presentation, Cart to Counter: Leveraging Personality Data and Technology to Boost the Grocery Experience, is scheduled for Sunday, October 17th at 11:30AM - 12:30PM CT.
We are what we eat but are we how we shop? The intersection between data, technology tools, and behavior change is a crucial crossroad. Much has been written about genetics, culture, and family in shaping dietary habits. Little has been said about personality, the most fundamental driver of behavior. In fact, personality shapes worldview, unconscious behavioral drivers, and the behaviors themselves. This session begins with a description of basic personality assessment and the results of research into dietary behaviors, leading into a discussion of how this data can be leveraged to impact the quality and nutrition of foods placed in the grocery shopping cart.
Examples of how grocery retailers are using consumer and behavioral data, artificial intelligence, and other technologies to impact shopper purchases, including of healthier foods, will be presented as well as the impact on nutrition guidance and counseling.