Segmedica to Present at the Virtual Pharmaceutical Market Research Conference

Segmedica is presenting a paper, Achieving and Using a Great Segmentation, in the early afternoon of May 12th.

Whether HCPs or patients, US or global, chronic or ultra-rare, segmentation doesn’t always work out as we would like. There are reasons for this and most of the pitfalls are actually avoidable. Our suggested approaches can assure actionable insights and may also save significant time and cost. In this session, we dissect the current process and suggest, with examples, different ways of achieving a great segmentation and using it for a wide range of purposes.

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