xsperient | Segmedica announces the launch of enhanced consumer segmentation scales PersonaSmart™ and PersonaSmart™ Health
Based on deep personality analysis, these scales are applied to any type of consumer or patient research including market segmentation, positioning, message development and testing, customer experience or any other marketing research project.
PersonaSmart Health is specifically aligned to healthcare issues including market segmentation, healthcare engagement and treatment compliance.
Both versions of PersonaSmart have been successfully used in projects for our diverse customer base In healthcare and wellness including pharma, devices, hospital groups and health plans, retail chains and food and beverage manufacturers.
Contact us today for an in-person or online demonstration of these new tools.